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Old San Juan Heritage Foundation, founded on March 2017, is a socially responsible 501c3 certified non-profit orgnization whose mission is  connect with the diaspora with the purpose of creating a cultural psychology that we are one nation for the betterment of all. The Foundation welcomes all Good Neighbors to experience and appreciate Old San Juan as the Cradle of Hispanic Heritage in The New World. Through its humanitarian tours, community and sustainable economic development initiatives the Foundation seeks to enhance the Puerto Rico experience for tourist and residents while contributing to the improvement of the economic status of the residents and businesses located in “La Isleta”, which includes the communities of Old San Juan, La Perla and Puerta de Tierra.

Sustainable Tourism Activities & Achievements

- The Foundation was the first to conduct two unique tours at the SAJU World Heritage Site. The first was an evening candlelight tour at Castillo San Cristobal targeted to late arriving cruise ship passenger entitled “Guardians of the New World… Through the Eyes of a Soldier”. The second Tour entitled “1797 The British Are Coming” was selected by Disney Cruise Line as their Signature Collection Tour.

 - Since 2016 we have worked alongside the Puerto Rico Tourism Company’s Sustainable Tourism Division in activities such as:

• The organization of a Cultural Heritage Day Out for El Hogar Niños que Quieren Sonreír – a halfway
home for patients of pediatric cancer.

• Old San Juan with art workshop tour to scholars after the 2020 earthquakes.

• Created Cultural Heritage Day Out for Hogar Rafael Ibarra – a foster home for young ladies.

• Fund Raising for La Casa de Todos – a shelter for victims of domestic violence. 


The Community of La Perla opened its oceanfront doors to Tourism to share its proud history, culture and privileged location with The World. OSHF is working alongside the PR Tourism Company on the development of cultural tours and the education to the community to be insert them into the tourism economy.


William Alicea

William Alicea


A Puerto Rican from NY with a mother born in Ponce and with a Bachelors of Arts degree in Criminal Justice, a Master’s in Public Policy, and a Fellowship from Columbia University who was privileged to perform public service as a NYC Housing Commissioner and thereafter recognized by the “Somos El Futuro” of the NYS Hispanic Legislative Caucus as the small business person of the year in 2005. I came to PR in 2005 as a semi retiree and bought my home in OSJ. I assembled a professional team to do Historical Property Development in OSJ and Cultural Heritage Programs.

Lorel Cubano

Lorel Cubano


Born and raised in Manatí, PR. Graduated high school with honors and was recipient of “The Presidential Award”, signed by Pres. Bill Clinton.

In 2006, she was one of 20 students selected to participate in the prestigious Internship “Jorge Alberto Ramos Comas” in PR Senate.

Assigned to the Ethics Commission she excelled top of her class and passed the internship with Academic Excellence.

In her college years Lorel collaborated on founding a project called the “ECOQUIDS CLUB” a children’s environmental educational program which in 2010 was recognized by the US ENVIRONMENTAL PROTECTION AGENCY, REGION 2 and received an “Environmental Quality Award”, for Protecting and Enhancing the Environmental Quality in PR.

As a young entrepreneur, Lorel has been on the cutting edge of heritage and sustainable tourism and earned the Foundation a nomination for the 2017 prestigious Heritage Protection Award from the Caribbean Tourism Organization.

Strategic Partners

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