Old San Juan Heritage Foundation Inc., is a 501c3 not for profit organization that strongly advocates for Community Development with initiatives that support the goals of creating a “Sustainable Community”. Tourism is the primary economic engine in Puerto Rico. It paves the road to economic opportunity and stability for all, especially those located in the Tourist zone. La Perla is an overlooked and underserved community in this zone, rich with history and home to the oldest cemetery. An oceanfront community accessed by few and appreciated by even fewer due to its notorious fame as a major drug distribution center. Our objective is to help citizens from La Perla to open its oceanfront doors to share their proud history, culture, music and privileged location with The World while promoting economic development in the area.